To all photographers: 
This is Jason.

Due to the big loss of the past 2 years ($3000-5000 per month),  and the high increase in ADV cost, we have to make some changes. 

After a few months of research, we found the problems. and spend a few weeks to make the solutions!


Problem 1:

time management

Consider there are 100 customers per month,  then the following is the average cost including studio cost + power+camera = S$30-40 per hour

As a photographer:

 

If you finish everything for one customer in 2 hours: 1 hour shooting, 1 hour for the reply message, managing photos, editing photos, plus marketing S$50. The total cost is S$150 (+/-$20), and we can earn S$0-20 per customer

 

If you finish everything for one customer in 3 hours: 1.5 hours shooting, 1.5 hours for the reply message, managing photos, editing photos, plus marketing S$50. The total cost is S$210(+/-$20) and the loss will be S$20-40 per customer. 

 

If we have 200 customers, then the total cost will drop by about S$10 per hour. because the studio rental per month is the same.

So far,  the total time cost is 4-6 hours per customer based on the data of the last two years. Every month is different. So the loss is about S$3000-5000 per month. (Cash + the loss of my work time.) This is my mistake. I did not figure out how to control time and well manage.

 

Based on a few years of experience, I found it impossible to control the time very well, no one can control it as I did and expected.

So since we can not control time, from now on, we have to give up controlling time! Refer to solution 1!

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Problem 2:

the continued increase of ADV cost of Web after COVID-19 which has decreased the number of customers from 200+ to 100-.  Because of the higher cost of ADV, there is a big risk of paying more for it, which is why the number of customers is dropping.

 

-----******-----​

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To survive and make progress, we give the following solutions:​

the Solution 1:
About shooting


So from now on 9 Sept 2024, 

All photographers are partners and you will be paid for the number of clothes you take instead of paying by hours, still pay monthly.  You can consider it as the income that you earn after paying all the costs. And you and the studio help and support each other. 
-----VVIP!

The details as below:
1, You make a record of the total number of clothes taken every day, instead of the total hours. If the customer's package is 2 clothes, but only takes 1 clothes, then refer to the package, and still consider it as 2 clothes. If you offer one more clothes free, then you will not be paid for the free one. So if they want more clothes taken on the spot, then let them upgrade to the next package or top up $50 per clothes (fixed on the spot).

2, if one package includes 2 or 3 clothes, then it can be taken by two photographers. Only need to make a record of who takes it.

3, Photographers don't need to help other photographers to take photos unless they need your help (We are a team of the business, but the photo shooting must work by himself --- that is the truth of this service-- unless some maternity/newborn or special case). But if you invite others to help, you need to share 0.5 clothes counting with her/him. 

4, You have the right to take a free theme for one customer to make the customer happy which will improve your quality of service, but you still can charge S$10-50 per theme (You can decide the price) for the extra theme, if you do, you can get 50% for the theme, 50% for the company. But need to highlight it in WhatsApp if you do (use the customer's phone to send the message to 9012 7594) and highlight the photographer's name.

 

Such as if outdoor S$30, you can get S$15 for yourself and S$15 for the company. Only need to highlight it in WA--- S$30 for the extra theme. 

5, If you encourage the customer to take one more clothes, or upgrade the package, then we will count the final amount of total clothes taken.

6, All photographers need to keep the studio clean after shooting and make sure it is ready for the next shooting.

7, All parties or outdoors at other locations, pay by hours as before, not changed. 
 

8, You can come every day to take photos if there is one or more customers. But still need a book with me, so that I make sure there are customers. I will tell you how many customers we have before you make a decision.
 

9, Must offer the best service, please remember, we are the best photographers. Fast or slow depends on your skill, but must offer the best service.

10, We will continue training you to do better, better on quality, and better on-time control. ---- nonstopped and nonlimited. 

11, If there are 2 or more photographers, please make sure you take for a customer in turn to make sure everyone has a job. (Can take each clothes in turn as well)

12, We pay the same price for one clothes shoot, for any kind of studio package.

*But if more than 6 pax includes 6 pax, the payment for clothes will be made by an extra 0.5 clothe/one clothe. 

*But if more than 11 pax includes 11 pax, the payment for clothes will be made by an extra 1 clothe/one clothe. 


So what you earn, based on payment per clothes taken, and add the extra theme you sold on the spot. And how much of one clothes taken ONLY decided by the quality of photos and the quality of service. 


Compared to being paid by hours, there are a lot of advantages of paying by the number of clothes: (For the photographer and company)

1, the company will be easy to control the cost of one customer.  So that we can focus on the marketing to get more customers. You will get more paid if the company earns more. 

2, photographers will be relaxed, and we will not put pressure on you on time control. 

3, You will earn extra pay by selling extra clothes and themes. 

How much you will be paid for one clothes ONLY based on the quality of photos and service, so I will update you one by one. The payment will be adjusted by how much of the company's total income. 


All photographers cooperate with the studio, you use the studio to make money for yourself and don't need to make money for the company, we only hope you don't make a loss for the company. After you join us, make the company BIGGER and POWERFUL!!! We can book any time, any location, and any kind of shooting and high utilization because you join us. 



the Solution 2:
About marketing
 

You will paid by marketing. 25% commission if you get customers. You consider yourself are top-level professional photographer because I and a team support you behind. We can take any kind of shooting, any kind of event with the best price and best service!

Please believe that we are the best in the world.


the Solution 3:
About reply Email/WA and EE.

When you are working in the studio, I will arrange for you 1-2 hours to do this part. When and who will do this depending on requirements.

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the Solution 4:
About packages

We charge the lowest price $168. (higher than before, but not more expensive than before). After researching, I found that it is the lowest price in SG for a professional photographer. It is lower 50-200% than others. 

Why don't we charge a higher price for the package? such as $200+ at least?
1, the high price needs high quality, it needs high-level skill in photography. It is hard to improve for everyone. But if you shoot the photos faster, means you get higher income per hour. 
2, the high price needs a high cost on marketing. it is a risk. We may be lost if not enough customers.

3, studio shooting is super easy because all things are prepared, much easier than other photographers.  

4, If we charge 50% more on the package, we will have no difference with other photographers. 
5, our target is the best photography service provider in the world and the biggest one, so the price must be reasonable.


The payment will be adjusted depending on how much the company earns. And these all depend on your shooting and service skills!!!



Bonus:
 

If more than 300 clothes are taken, the income can cover all the costs. So:

When a total of 500+ clothes are taken in the month of the company, everyone will get a 10% bonus of their total income.



Jason

8 Sept 2024